Companies often spend a lot of time thinking through their ‘USP’ (Unique selling point’) to attract customers. But have you thought through the same for your employer brand?
Pay and benefits are not the only attraction, particularly in a time where salaries are not moving as fast.
Employees are interested in the career opportunities, networking and development they are offered. Often this is not about a longterm career with your business but the ability to build an interesting and diverse career which challenges and motivates them. They will also be attracted and retained by the organisational culture, non-traditional benefits, such as gym or shopping discounts, workplace events and flexible schedules.
With the evolution of tumblr, social media, and glassdoor the true feel of your company and what it has to offer is readily available to candidates. So don’t forget to articulate your employer USP when recruiting and advertising!